Frameworks and content pairing strategies that go beyond the editorial calendar and traditional back-linking tactics.Real-world examples of companies taking an integrated approach to content strategy.Metrics and measurement across channels and throughout the buyer’s journey. Attend this session to learn the new rules of creating a content strategy where every interaction relies on content, every channel is a touch-point, and every person is on their own journey. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. The next evolution in content marketing is here, and marketers aren’t in charge. Target Audience: Intermediate to Advance SEO Specialists (Intermediate to Advanced, Search Marketing Managers, SEO Savvy Content Creatorsīeyond the Editorial Calendar-New Rules of Content Strategy Your content’s user engagement signals now determine your ranking.Backlinks are now a signal to Google that your content is worth experimenting.Search volume is no longer an indicator of the size of the opportunity.Searcher’s questions on a topic need to now be covered in totality Targeting searcher intent for a topic is now the driver for search optimization.Monthly search volume is no longer an indication of the size of opportunity.We'll dive in and explore how backlinks, machine learning, subject matter authority, natural language processing, and data associations play a role in Google's algorithm.Īttend this session to what’s hot and what’s not with SEO: Attend this session and learn how to approach SEO in 2020 to rank on the top spots on Google and pull in more organic traffic. Google's algorithm is constantly evolving and the best practices for SEO have changed. Targeting keywords for SEO is a dying practice. How Google Search Works in 2020: The Latest On Google's Algorithm Target Audience: Digital Marketing Professionals with Little or No Support, Burdened with Managing Content Marketing and Deliver on Performance Goals.Train and motivate fellow team members to contribute and support content marketing.Articulate the needs of upper management to create content that meets expectations.Work from template solutions provided for example to get going quickly.Get a content plan in place quickly that's optimized for readers and the search engines.Learn to onboard freelance writers to crank out the optimized content you need, with minimal management or support required, so you have more time to achieve the other 10 marketing goals on your plate. Attend this session to learn how to quickly develop a content strategy that's optimized for readers and search engines. But chances are, you're short on time managing more than just content marketing. You can go big and complex with content strategy, with the latest methodology and artificial intelligence to forge performance in a scientific way. The Content Strategy Method You Wish You Had Last Year
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